AI IS NOT COMING. IT’S HERE. AND IT’S WORKING.
PoShe April Event Recap | Featuring Callan Faulkner, Founder of The Uncommon Business
We knew this one was going to be good. We did not know it was going to leave the entire room buzzing for days.
Our April PoShe event brought Callan Faulkner of The Uncommon Business to the stage, and she did not hold back. Not even a little. She brought fire, frameworks, live demos, and a level of transparency that had every woman in the room leaning forward in her seat. This was not a surface-level “here’s what AI can do” talk. This was a full-throttle, behind-the-curtain, build-it-live experience. Trying to capture everything Callan covered is like trying to take a sip of water from a fire hose. But we’re going to do our best.
A note about our speaker: Callan Faulkner is the founder of The Uncommon Business, and she has built a $4M+ company in 18 months with a small team powered by AI. She has helped over 1,000 businesses implement AI to scale faster, increase profits, and reclaim 10+ hours per week. But numbers don’t capture what it’s actually like to be in the room with her. Callan’s energy is electric. She gave us every golden star she had—every prompt, every workflow, every behind-the-scenes look at how she actually runs her business. No gatekeeping, no fluff, just full generosity from someone who genuinely wants to see other women win. Callan, thank you for leaving it all on the stage.
THE ROOM: WHERE WE ALL ARE WITH AI RIGHT NOW
Callan opened with an interactive pulse check, asking the room how they feel about AI and which tools they’re currently using. The answers were telling. Women described AI as “exciting,” “life-changing,” a “favorite coworker,” and a way to “save time.” Three years ago, Callan said, most audiences had barely heard of ChatGPT. Now? Nearly every hand goes up.
The tools in play ranged from ChatGPT to Claude to Grok to Gemini. Several attendees work in highly regulated industries like insurance, banking, healthcare, and mental health, where access to commercial AI tools is limited by compliance requirements. Callan addressed this head-on. Many organizations build internal AI interfaces to prevent data leaks, but those homegrown models often lag significantly behind leading commercial models like Claude. They’re useful for handling sensitive information, but they’re not keeping pace with what’s possible.
WHY CLAUDE, AND WHY COMPLIANCE IS ABOUT TO CHANGE EVERYTHING
Callan gave us the origin story of Claude. Anthropic, the company behind it, was founded by former OpenAI employees who left over concerns about how user data was being handled. The result is what Callan called the world’s safest large language model.
But the real headline? Claude is introducing a “bring your own key” feature that lets companies own their environment and their data. If your company gets sued, the AI provider does not own or have to release your data. Callan predicted this will remove the compliance barrier that has kept industries like legal, medical, and insurance on the sidelines, and that we’ll see mass adoption in those fields within the next 12 months.
For those of you in regulated industries who’ve been told you can’t use AI: that door is opening. Fast.
STOP USING THE FREE VERSION
Callan was direct about this: if you are trying to scale a business, you need to be on a paid AI subscription. Free versions are roughly a year behind in capability. They have smaller context windows, less power, and limited features. She also recommended higher-tier plans for anyone doing complex work, noting that the $20/month plans often cut off context prematurely. The investment is worth it. You are paying for a tool that can replace hours of work every single week.
AI CONNECTORS, SCHEDULED TASKS, AND YOUR NEW AI EMPLOYEES
This is where the room went quiet and then erupted. Callan showed us how modern AI tools like Claude can now connect directly to the apps you already use: Google Drive, Gmail, Google Calendar, Notion, databases, WordPress, and more. These aren’t plugins you have to code. They’re built-in connectors that let AI read, analyze, and act on your real business data.
She demonstrated how she uses these connectors to monitor client engagement across her own programs, tracking video views, live session attendance, and community activity to proactively identify at-risk clients before they churn. AI isn’t just answering questions anymore. It’s updating your WordPress site, managing SEO, drafting personalized emails based on data pulled from Notion, and doing it on a schedule without you lifting a finger.
Scheduled tasks were one of the biggest aha moments in the room. You can set recurring AI workflows that run automatically at specific times. This is how Callan builds what she calls AI employees—systems that operate independently, on repeat, handling work that used to require a person.
THE LADDER OF HUMAN VALUE: WHERE AI TAKES YOU HIGHER
One of the most powerful frameworks Callan shared was the Ladder of Human Value. She broke human contribution into four levels and challenged every woman in the room to stop living at the bottom.
Level 1 — Implementation: Doing the basic work. The lowest level of human value, and the first thing AI should take off your plate.
Level 2 — Unification: Managing people, creating order, coordinating tasks.
Level 3 — Communication: Influencing, connecting ideas, creating impact.
Level 4 — Imagination: The highest level. Designing what doesn’t exist yet, innovating strategies, setting direction.
Callan’s challenge: employees (and business owners) should aim to automate 70% of their role every 12 months, freeing themselves to move up the ladder. The goal is not to replace humans. It’s to free humans to do the work that only humans can do—critical thinking, creative strategy, and innovation. For solopreneurs, this means running your business alongside a team of AI employees. For growing companies, it means every human on your team should be supported by their own AI employees to multiply their output.
The goal isn’t to fear being replaced by AI. It’s to adopt a new identity focused on creative and strategic thinking.
KNOWLEDGE TRANSFER AND THE ART OF PROMPTING
For anyone who has built up memory and history inside ChatGPT and wants to move to Claude (or vice versa), Callan shared a brilliant strategy. You instruct the AI to build a comprehensive guide of every piece of memory it has retained about you over time. Have it ask you clarifying questions during the process to make sure nothing is missed. Once that guide is compiled, you copy it into your new platform to establish your knowledge base from day one.
Callan’s prompt for pulling memory from ChatGPT: “Build me a comprehensive guide of every piece of memory you have retained about me over time. Ask me clarifying questions to make sure all necessary context is captured.”
Callan also shared several prompting techniques that changed how the room thought about AI interaction.
Be polite (seriously): Speaking kindly to AI encourages better performance because the model is optimized to satisfy the user. Callan treats her AI tools like valued team members.
Express frustration clearly: If the output isn’t good, tell the AI. Instruct it to interview you with high-impact questions to bridge the gap. Most people don’t realize you can ask the model to ask you better questions.
Always tell AI to ask clarifying questions: This is the single most overlooked prompting technique. Models are optimized to avoid slowing down to ask for more information due to energy constraints, so you have to explicitly instruct them to do it.
WISPRFLOW: THE TOOL THAT KNOWS YOUR VOICE
This one stopped the room. WisprFlow is an AI-powered voice-to-text tool that runs on your Mac and transcribes spoken words into polished text instantly. You hit a hotkey, start talking, and it formats the output in real time. Callan uses it to draft emails, text messages, and notes without touching a keyboard. For anyone who thinks faster than they type (which is most of us), this tool removes the friction between your brain and your screen. It learns your voice, your tone, and your way of speaking—so the output doesn’t just capture what you said, it sounds like you.
MODEL SETTINGS AND AVOIDING AI HALLUCINATIONS
Callan got tactical about how to set up your AI for success.
Use the right model: For complex work, make sure you’re on Opus 4.6 rather than the default Sonnet model. Enable “extended thinking” for ambitious tasks.
Be specific about what to change and what to leave alone: When you ask AI to make a small edit, tell it explicitly not to touch anything else. Otherwise it will rewrite things you didn’t ask it to change.
Slow it down: AI often works too fast and makes mistakes. Tell it to “take a breath” or “take your time.” Alternatively, create urgency with a prompt like “you have 60 seconds to complete this perfectly” to force focus.
Don’t trust promises: If AI says it will “finish this later” or asks you to “come back tomorrow,” that is not true. It cannot do that. Push back immediately.
THE CONTENT MACHINE: SKILLS, ATOMIZATION, AND AUTOMATED PUBLISHING
This was the moment the room collectively lost its mind.
Callan demonstrated, in real time, how she builds automated content workflows using AI “skills”—specialized instructions that tell the AI exactly how to perform a specific task, every time, without re-prompting.
Step 1 — Content Atomization: A dedicated skill scans transcripts stored in Notion to identify compelling stories, hooks, and quotes. In her demo, it surfaced a story about a 65-year-old kitchen gadget seller who built a $10,000/month business using an AI employee trained on his own decades of industry knowledge. One transcript becomes dozens of content pieces.
Step 2 — Voice and Style Replication: A separate skill is trained on Callan’s previous emails, social media captions, and blog posts to reverse-engineer her specific tone and voice. Another skill is trained on her top-performing past emails to maintain consistent structure and quality. The AI doesn’t just write content. It writes content that sounds exactly like her.
Step 3 — Content Repurposing: From a single story and the voice-trained skills, the AI drafts a complete newsletter. Then a carousel skill automatically generates an Instagram carousel from the newsletter, incorporating her branding and colors. Then a “scroll stopper” ad skill extracts hooks from the content to create formatted Instagram story ads for paid advertising.
Step 4 — Full Automation: All of this can be scheduled to run automatically. Every Monday morning. Without manual intervention. One recording becomes a newsletter, a social carousel, and paid ads—delivered while you’re drinking your coffee.
One transcript. One AI system. Newsletter, social carousel, paid ads.
Automated. Weekly. While you sleep.
THE QUESTION NOBODY EXPECTED: AI AND THE ENVIRONMENT
This was a fascinating and unexpected part of the conversation. Callan addressed the growing concern about AI’s environmental footprint and offered some perspective that reframed the discussion.
300 chats with Claude consume roughly the same amount of energy as one hour of Netflix. Claude has become 33 times more energy-efficient in prompting over the last 12 months. And the bigger picture? AI is expected to significantly reduce global emissions by optimizing industries like supply chain, transportation, and manufacturing—potentially the equivalent of removing a billion cars from the road over the next decade.
It sparked one of the most engaged side conversations of the night. Ask us about it. We dare you.
YOUR BIGGEST TAKEAWAYS
You’ve gotta get uncomfortable. AI is moving fast, the tools change constantly, and the only way to keep up is to lean into the discomfort of learning something new. Callan didn’t sugarcoat it. She challenged every woman in the room to stop waiting for perfect conditions and start building.
How do you eat an elephant? One bite at a time. Not all in one sitting. You don’t need to overhaul your entire business by Friday. Pick one tool. Learn it. Implement it. Move to the next. That’s how momentum is built—one small, intentional step at a time.
AI is not a search engine. It’s an employee. The shift from asking AI questions to building AI systems that run parts of your business autonomously was the thread that tied the entire evening together. Callan showed us that we’re past the era of “write me an email.” We’re in the era of “run my content operation every Monday, track my client engagement weekly, and flag at-risk accounts before I lose them.”
TOOLS AND RESOURCES FROM THE EVENT
Claude (claude.ai) — Callan’s primary AI platform. Recommended: paid subscription, Opus 4.6 model, extended thinking enabled.
ChatGPT (chatgpt.com) — Custom GPTs for brand voice training and content workflows.
WisprFlow (wisprflow.com) — AI voice-to-text tool that learns your speaking style. Mac app.
Notion — Used as a data hub for transcripts, client info, and content storage that AI can connect to.
Baserow — Database tool Callan uses alongside AI connectors for client tracking.
The Uncommon Business (theuncommonbusiness.co) — Callan’s company, courses, and resource hub.
Callan on social — @callanfaulkner on Instagram and LinkedIn
READY TO IMPLEMENT? CALLAN’S BOOTCAMP STARTS APRIL 21
If our April event lit a fire under you (and based on the energy in the room, it absolutely did), Callan is not leaving you hanging. She’s offering her Effortless Business Bootcamp—three powerful 90-minute virtual sessions starting April 21st (11:30 AM – 1:00 PM) where she demos real AI systems and guides you through implementation in real time. Replays are available if you can’t make it live.
This is not theory. This is hands-on, build-it-while-you-learn training. She’ll cover practical AI applications across finance, sales, marketing, and operations—the same systems running her multi-million-dollar business.
What you’ll walk away with:
The actual AI command centers running multi-million-dollar businesses
Custom GPTs and Claude Projects top companies use to automate growth
Real-time demos of AI-driven systems that have been tested and perfected
AI frameworks that allow businesses to scale without adding headcount
One bite at a time. This is your first bite.
UP NEXT: SOUTH METRO COLLECTIVE WITH STEFANI HAVEL
We’re not slowing down. Our South Metro PoShe Collective meets next week, and the timing could not be more perfect. Stefani Havel will be leading the conversation on how to take everything we learned from Callan and implement it as messaging for your brand.
If the April event gave you the tools, this is where you put them to work. Bring your notes, bring your questions, and come ready to build your messaging strategy with AI as your co-pilot.
➡ RSVP FOR SOUTH METRO EVENT 4/8 HERE
Thank you to every woman who showed up, leaned in, and walked away buzzing with ideas. Thank you to Callan Faulkner for bringing the fire and holding nothing back. And thank you to this community for being the kind of room where women can admit they’re scared, excited, confused, and ready all at the same time.
That energy is exactly why PoShe exists.
Whether you’re already building AI employees or you just downloaded your first app on the drive home—you belong here. We’re doing this together. One bite at a time.
See you next week.
We love sparking conversations that inspire growth. If this post resonated with you or if you have questions, we'd love to hear from you!📱 Connect with Callan Faulkner @callanfaulkner on Instagram and LinkedIn | The PoShe Collective
Let’s keep empowering each other—one connection at a time.
